Objective - This project is about creating a fun, entertaining way for friends and family to engage in some playful humor.

Approach - Monstrosity is an insult-based card game that allows players to invent new, creative insults for their friends using prompt cards. The monster theme promotes a casual environment that encourages players to “embrace their inner monster.”

Execution - For this project, the focus is on sarcastic, witty copywriting that captures the voice of the game. The branding elements, boxes, cards, game directions, an interactive point-of-purchase display, and an ad campaign are all created with monster illustration and fun examples of game play to enhance the overall experience.

Awards-  This project was a finalist in the 2024 Flux Design Competition.