Objective - We all get sick, and it often interrupts the important things in our lives – time with loved ones, work, and education. Plus, it’s just not fun to be sick.

Approach - Get Well Soup combats common symptoms by taking a classic sick day remedy, upgrading effectiveness and taste, and creating a brand worth getting to know. The soups are created with ingredients proven to help get rid of the common cold or flu.

Execution - The design of Get Well Soup’s branding is simple and trustworthy. The focus is always on the ingredients, which both make the product work and differentiates it from competitors. The color, illustration, and branding feel warm and comforting, exactly what consumers need from healing soup.